Online pr news can be difficult to find what you need and what you need fast. Time matters for press releases. That is why it people need the most recent pr news. Additionally, writers do not make loads and loads of money so free press releases are wonderful.
Let us start with free. I would ideally like online pr news to be free but if not then I may be able to manage. The worst part about it is that newspapers may or may not take an article so I do not want to pay for something that I will not receive a return on investment for.
Recency is next. The better I can get an online pr news piece faster, the better my chances are in beating other writers to the punch. I do not want something four days later because I was wading through a bunch of material that I could care less about. The way the online pr news is divided up and neatly compartmentalized matters greatly to me and I am sure to everyone else.
I use online pr news sites because it is a way to gather my needed information all in one location rather than finding it all over the place, like on television and in hundred of other news subscriptions.